CREATIVE BOOK

I'M THE NEW - WITHENEW

For the Wethenew campaign, I was responsible for art direction and directing.
I conceived the creative concept and developed the campaign’s visual universe, in collaboration with internal teams and external partners.

My role covered supervising the artistic team, coordinating production, and overseeing deliverables.

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer. Define the qualities and values that make it unique.

I'M THE NEW - WETHENEW

Art Director & Director – Wethenew Campaign.

Defined the visual concept, developed the graphic universe and provided creative supervision. I led the artistic team and coordinated external partners to deliver an impactful campaign aligned with the brand’s identity.

IT'S BETTER TO BE LATE WITH SALOMON.

For the Salomon campaign, I contributed to both art direction and production.

I supported the creative vision while managing key aspects of the shoot, including production coordination, photo sessions and packshots.
This role allowed me to combine artistic supervision with hands-on production management to ensure consistency and quality across all deliverables.

ROAR BRAND ID - 01'

The T-Rex is the emblem of ROAR, the creative agency where I collaborated as a freelance Artistic Director and Creative Producer.

Together with Pierre Chevolot, I co-created the artistic direction and design of this emblem, shaping the agency’s visual DNA.

The project was brought to life in collaboration with the CGI specialists of WWWESH STUDIO.

CARMINE, A FRENZIED FICTION.

Carmine is an independent music video inspired by Cusmaar’s 2023 EP.

I imagined, directed, produced and financed the entire project, from the first concept to the final delivery.

The film portrays Paris as a city where dreams and nightmares coexist, exploring identity and belonging through a frenetic visual narrative.

To extend this vision, I also financed and curated an exhibition around the project, bringing the universe of Carmine to life beyond the screen.

This project reflects both my artistic vision and my ability to manage every stage of a production, from creative direction to execution.

SHORT FILM "A TERRE".

Marie and her father, Laurent, run the family farm together, trapped in a suffocating routine. Over lunch, Marie suggests selling the farm to free herself from crushing debts and the psychological grip of a repetitive daily routine. But Laurent, deeply attached to family traditions, rejects the idea out of hand.

After a hard day's work, worn down by monotony and the weight of responsibility, Marie finally sees a way out.

PHOTOGRAPHY.

A series of photographs taken during my various travels around the world.

I love taking the time to observe and capture my surroundings. It's an essential source of inspiration that feeds my projects and sharpens my artistic eye. I like to have the freedom to explore all creative fields, and photography is an integral part of my job.

MORE
PROJECTS.

TRISTESSE

This short visual explores what we don't show, what we repress, what we hide.

CITADIUM

Collaboration for Citadium X Oakley

SANS SURPRISE

One story, two visions: two-way love or the vicious circle of emotional dependence.

STATE OF PLAY

Art Director

I design creative concepts, visual identities and artistic directions for campaigns. From idea to execution, I ensure coherence, originality and impact.

PM Producer

I organize and supervise productions: shoots, team coordination, budgets and schedules. I bridge creativity and operations to guarantee artistic quality and flawless delivery.

Project Manager

I coordinate teams, manage client relations and follow up projects from start to finish. My goal is to transform briefs into concrete campaigns, delivered on time and on point.

LET'S CONNECT

Want to collaborate or learn more about my world? Feel free to get in touch. I’d be delighted to connect with you.